The Saliency Score® is assigned by quantifying stakeholder insights alongside public perception, integrating structured survey data with online presence, media coverage, and digital engagement to capture brand visibility and engagement. This approach not only tracks how well a brand is recognized but also evaluates the depth of its connection and understanding among key audiences. By analysing key indicators such as brand recall, sentiment, differentiation, and relevance, the index provides a clear measure of brand strength. These insights help organizations monitor shifts in perception, benchmark against competitors, and refine their strategies to enhance engagement and long-term impact.